Thursday, 09 February, 2023
Audi Mission Zero: Preparing for the next generation
Over the past decade, especially in the last five years, electric vehicles have seen an exponential growth within the automotive industry. Audi is at the forefront of this revolution, developing three new electric models: the Audi e-tron, Audi e-tron GT, and Audi Q4 e-tron. These electric vehicles provide drivers with powerful performance and unique features while also emitting zero emissions on the road - making them perfect for those who prioritize sustainability while also experiencing luxury and refinement.
Automakers like Audi understand that producing sustainable and green automobiles involves more than just the vehicles themselves. It requires re-evaluating the entire process from start to finish - from gathering resources for their production to making the factories environmentally conscious. By doing this, Audi and other automakers can help ensure electric vehicles positively impact the environment for years to come.
Audi's Mission Zero program is a revolution in sustainability, determining that the automaker will become net carbon neutral by 2050, with all production sites meeting this goal by 2025. This program not only seeks to reduce the ecological footprint of Audi's products across their entire life cycle - from conception to production - but also guides creating and sourcing of materials that are as efficient and sustainable as possible. With Audi's Mission Zero, electric cars can continue to make a true impact on the environment.
Audi's Mission Zero program focuses on four key areas to ensure sustainability and protection of the environment: decarbonization, water usage, resource efficiency, and biodiversity. These objectives are based on the United Nations' Sustainable Development Goals and Volkswagen Group's environmental mission statement. By adhering to the goals set out by these organizations, Audi takes an active role in promoting sustainable production in all its operations.
Decarbonization
The Audi Mission Zero program is striving to reach its goal of rendering all production sites carbon-neutral by 2025, with many having already achieved the objective. For example, Audi Hungary has been carbon neutral since 2020, followed closely by Audi Brussels in 2018. The initiative also focuses on protecting water usage, resource efficiency and biodiversity worldwide across all its production sites.
Less Water Waste
Many people may not be aware of the considerable water usage needed for vehicle production, particularly when it comes to electric vehicles. The Audi Mission Zero program is actively looking to reduce this ecological footprint by developing closed-water cycles, wastewater-free sites and reducing groundwater consumption. As an example of progress, a rainwater reservoir at the San Jose Chiapa site in Mexico enabled a 25% reduction in groundwater usage. Other initiatives include setting up water treatment centres and dictating clear processes on how water should be used across all production sites worldwide.
Efficient Use of Resources
The Audi Mission Zero program emphasizes the efficient use of resources at every step of their production cycle, from sourcing raw materials for components such as batteries and body panels to interior trims. Reaching beyond the final vehicle itself, resource efficiency is a priority for Audi sites that seek to reduce waste material and provide sustainable resource-sourcing solutions. This vision is planned to be continued over decades so that future generations are provided with an environmentally friendly alternative when purchasing vehicles.
Biodiversity
Audi sites and facilities strive to protect and preserve the biological diversity of their locations. Each site plan features projects aimed at reducing environmental impact, respecting local ecosystems and encouraging the conservation of plant and animal species. In addition, Audi is committed to ensuring its operations do not negatively affect the biodiversity of its location for future generations.
Alongside the efficient use of resources, Audi works with its suppliers to ensure that reducing greenhouse gas emissions is a priority throughout the production cycle. In addition, the company has set strict protocols and procedures on a global scale to encourage sustainability and environmental responsibility from start to finish. As a result, each Audi vehicle purchased helps create a greener planet for future generations in more ways than one.
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